Brief: To develop, produce, and distribute video content for online channels, intended to educate and inspire the New Zealand business community.
Case Study: Claudia Batten profile
Kiwi expat Claudia Batten has spent over 15 years in the technology sector as a founder, advisor, mentor, board member and enthusiast. In short, she's a digital entrepreneur rock star, best known for being part of the founding team of Massive, a first-of-its-kind network for advertising in video game, sold to Microsoft in 2006. In 2009 she co-founded Victors & Spoils, the first crowdsource based advertising agency. Havas bought a majority interest in the agency in 2012.
This profile found a significant viewership of owned and earned amongst a relatively small niche audience in a country of 4 million.
In her own words:
Kim's profile video of me is fondly referred to by friends as the "shoe" video. It's a unique business interview as it highlights who I am as an individual in as much as what I say.
The clip starts with a pan up from my shoes, leading to a sharp focus on my nail polish (another signature of mine), jumping into a conversation which reveals much more about who I am rather than what I am merely saying. This is what impressed me most about Kim, her ability to direct the team to capture things that are unique to me.
This was the first time she had met me and she really pegged me.
On top of the production was the sheer hustle to even get the interview with me. I told her where I would be on a trip to New Zealand, she organized access to the conference, permission from her manager, allocated budget, and got herself and the video crew down to Queenstown.
The hustle continues now, she is remarkable in her ability to leap into new places and get down to work.